"Art is a kind of illness." — Giacomo Puccini

Chevron Logo Redesign


chevronIn this project, I helped produce simplified versions of complex 3-D vector logos in order to ensure more predicable, consistent and accurate color output across press and desktop output devices around the world.

Unnecessary masks were eliminated. Gradients were positioned in-place in the triangle and trapezoidal shapes. The gradient mesh highlight on each ribbon was simplified.

This art was produced in flat spot backgrounds with gradient overprints, in addition to the four-color process versions displayed. One-color blue and one-color black versions were produced for limited use in one-color applications.

I worked on this project during my freelance engagement at Landor Associates, a renowned international branding agency in San Francisco.

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