So now that I have something worthwhile and productive to do with my time, I look forward to enjoying my free time by continuing to work on and develop this site. When I made the transition from a static HTML/CSS site to a dynamic WordPress CMS site, I didn’t have time to do much more than get it up and running to assist in my job search. In the months to come, I look forward to trying some new things and developing more content. I have a couple of friends for whom I have done some web design and development work. I would like to take what I’ve done for them and power it up by moving them into WordPress CMS with its easy to use interface and powerful plug-in options.

Ideally, I want to build a site that is more reflective of all my interests. I have a lot of video I would like to add to my site, as well as many photo albums from recent trips that I would love to share. Now that I have upgraded to Adobe CS5 Master Collection, I have the tools I need to do a lot of things that have been just out of reach before. It is so nice to have the right tools to do the work I love to do! So keep checking me out from time to time. I may not be able to update daily, except my Twitter posts, but I will update at least a few times a week.

My role in this project was production of flawless press-ready digital files from approved design files prepared by the design team at Landor Associates, a renowned international branding agency in San Francisco.

Additionally, I prepared logos, wordmarks, brand guidelines, stationery systems, InDesign stationery mechanicals, Microsoft Word and PowerPoint templates, and maintained the Citi Brand Resource Site which provided a central point for distribution of approved artwork via the Internet to Citi locations around the world.

Unnecessary masks were eliminated. Gradients were positioned in-place in the triangle and trapezoidal shapes. The gradient mesh highlight on each ribbon was simplified.

This art was produced in flat spot backgrounds with gradient overprints, in addition to the four-color process versions displayed. One-color blue and one-color black versions were produced for limited use in one-color applications.

I worked on this project during my freelance engagement at Landor Associates, a renowned international branding agency in San Francisco.

The event invitation is a three-panel, c-fold, three-color job measuring 10” wide by 10” high. A matching full-bleed, oversized, non-standard envelope completed the effect for a dramatic impact when it was received by the select MGM MIRAGE Players Club members invited to the annual invitational.

MGM Grand requested a high-end piece with a teaser out front followed by a dramatic reveal on the inside. I worked with the provided admat supplemented with additional source art, including sheet music from one of Eric Clapton’s earlier compositions.

The invitation is a 2-color piece accented with foil and a dramatic die line used to reveal the guitar on the inside spread when viewed from the front. The full impact is impossible to appreciate on the screen, but the client was delighted by the subtle and sophisticated elegance of the related tones across a wide range of materials.

This high-profile, much-sought-after invitation combined photography and line art to create an energetic, electric front-side presentation followed by a dramatic reveal across the inside spread. The complex mask complemented the Billboard web site at the time.