My role in this project was production of flawless press-ready digital files from approved design files prepared by the design team at Landor Associates, a renowned international branding agency in San Francisco.

Additionally, I prepared logos, wordmarks, brand guidelines, stationery systems, InDesign stationery mechanicals, Microsoft Word and PowerPoint templates, and maintained the Citi Brand Resource Site which provided a central point for distribution of approved artwork via the Internet to Citi locations around the world.

Unnecessary masks were eliminated. Gradients were positioned in-place in the triangle and trapezoidal shapes. The gradient mesh highlight on each ribbon was simplified.

This art was produced in flat spot backgrounds with gradient overprints, in addition to the four-color process versions displayed. One-color blue and one-color black versions were produced for limited use in one-color applications.

I worked on this project during my freelance engagement at Landor Associates, a renowned international branding agency in San Francisco.

The event invitation is a three-panel, c-fold, three-color job measuring 10” wide by 10” high. A matching full-bleed, oversized, non-standard envelope completed the effect for a dramatic impact when it was received by the select MGM MIRAGE Players Club members invited to the annual invitational.

MGM Grand requested a high-end piece with a teaser out front followed by a dramatic reveal on the inside. I worked with the provided admat supplemented with additional source art, including sheet music from one of Eric Clapton’s earlier compositions.

The invitation is a 2-color piece accented with foil and a dramatic die line used to reveal the guitar on the inside spread when viewed from the front. The full impact is impossible to appreciate on the screen, but the client was delighted by the subtle and sophisticated elegance of the related tones across a wide range of materials.

This high-profile, much-sought-after invitation combined photography and line art to create an energetic, electric front-side presentation followed by a dramatic reveal across the inside spread. The complex mask complemented the Billboard web site at the time.

Using cited research material, the project displays beautiful photographs and a brief history of each of California’s 21 missions. In order to fit the format, the coastline of California is turned 90 degrees on its side. Each of the missions is identified by a star button which loads the content and images into the center movie holders. El Camino Real, identified by the brown trail, is also a hidden button that loads information about California’s first highway when it is clicked.

Included throughout is information about the impact of the missions on the native peoples of California from San Diego, the birthplace of California, north to Solano.