Kenny Landes | Graphic Design | Web Development | San Francisco

This brand book was prepared to introduce the “One Citi” brand concept to the numerous and varied lines of business for international banking giant, Citi. The book is perfect bound with many examples of logos, wordmarks, relevant images, color palettes, and typography in the Citi system.

My role in this project was production of flawless press-ready digital files from approved design files prepared by the design team at Landor Associates, a renowned international branding agency in San Francisco.

Additionally, I prepared logos, wordmarks, brand guidelines, stationery systems, InDesign stationery mechanicals, Microsoft Word and PowerPoint templates, and maintained the Citi Brand Resource Site which provided a central point for distribution of approved artwork via the Internet to Citi locations around the world.

Popularity: 6%

In this project, I helped produce simplified versions of complex 3-D vector logos in order to ensure more predicable, consistent and accurate color output across press and desktop output devices around the world.

Unnecessary masks were eliminated. Gradients were positioned in-place in the triangle and trapezoidal shapes. The gradient mesh highlight on each ribbon was simplified.

This art was produced in flat spot backgrounds with gradient overprints, in addition to the four-color process versions displayed. One-color blue and one-color black versions were produced for limited use in one-color applications.

I worked on this project during my freelance engagement at Landor Associates, a renowned international branding agency in San Francisco.

Popularity: 4%

I designed and produced this oversized event invitation for the largest annual blackjack invitational at MGM Grand in Las Vegas.

The event invitation is a three-panel, c-fold, three-color job measuring 10” wide by 10” high. A matching full-bleed, oversized, non-standard envelope completed the effect for a dramatic impact when it was received by the select MGM MIRAGE Players Club members invited to the annual invitational.

Popularity: 4%

I designed and produced the invitation for rock-and-roll legend Eric Clapton’s 2007 concert at the MGM Grand Garden Arena promoting his recent album “The Road to Escondido.”

MGM Grand requested a high-end piece with a teaser out front followed by a dramatic reveal on the inside. I worked with the provided admat supplemented with additional source art, including sheet music from one of Eric Clapton’s earlier compositions.

The invitation is a 2-color piece accented with foil and a dramatic die line used to reveal the guitar on the inside spread when viewed from the front. The full impact is impossible to appreciate on the screen, but the client was delighted by the subtle and sophisticated elegance of the related tones across a wide range of materials.

Popularity: 3%

I designed and produced the invitation for the 2006 Billboard Music Awards at MGM Grand Garden Arena while working in-house as a Graphic Designer at Las Vegas gaming, hospitality, and entertainment giant MGM MIRAGE, the parent company of MGM Grand, Bellagio, the Mirage, and other famous international destinations.

This high-profile, much-sought-after invitation combined photography and line art to create an energetic, electric front-side presentation followed by a dramatic reveal across the inside spread. The complex mask complemented the Billboard web site at the time.

Popularity: 21%