"Art is a kind of illness." — Giacomo Puccini

Eric Clapton Concert Invitation


 

claptonI designed and produced the invitation for rock-and-roll legend Eric Clapton’s 2007 concert at the MGM Grand Garden Arena promoting his recent album “The Road to Escondido.”

MGM Grand requested a high-end piece with a teaser out front followed by a dramatic reveal on the inside. I worked with the provided admat supplemented with additional source art, including sheet music from one of Eric Clapton’s earlier compositions.

The invitation is a 2-color piece accented with foil and a dramatic die line used to reveal the guitar on the inside spread when viewed from the front. The full impact is impossible to appreciate on the screen, but the client was delighted by the subtle and sophisticated elegance of the related tones across a wide range of materials.


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