"Art is a kind of illness." — Giacomo Puccini

Citi Brand Book


 

citiThis brand book was prepared to introduce the “One Citi” brand concept to the numerous and varied lines of business for international banking giant, Citi. The book is perfect bound with many examples of logos, wordmarks, relevant images, color palettes, and typography in the Citi system.

My role in this project was production of flawless press-ready digital files from approved design files prepared by the design team at Landor Associates, a renowned international branding agency in San Francisco.

Additionally, I prepared logos, wordmarks, brand guidelines, stationery systems, InDesign stationery mechanicals, Microsoft Word and PowerPoint templates, and maintained the Citi Brand Resource Site which provided a central point for distribution of approved artwork via the Internet to Citi locations around the world.


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